A New Approach to Exquisite Fine Jewelry in Virginia City

Your Full Service Personal Jeweler



Welcome to a new approach to exquisite fine jewelry. My name is Joe, and here is my story. I have spent over two decades working in the jewelry industry. I've been a local Jeweler in Fallon, Sparks and Reno since 2006.  I'm a Gemologist and Bench Jeweler, meaning I am a craftsman who designs and repairs jewelry, as well as a merchant who buys & sells it. It has been my honor to be a trusted adviser to many clients all over Northern Nevada and beyond.

  Having spent many years working in retail jewelry stores and watching how my industry has changed, I realized there must a better way for people to buy fine jewelry. The traditional jewelry store can be a fun experience, but it often comes at a high cost. The operating expenses are costly, from employees to insurance and to the actual store itself! All of those reasons led many jewelry businesses to turn to the internet for sales. They saved a lot of money, but you the customer suffered. You are expected to send hundreds or thousands of dollars to a far away company, for jewelry you've never even touched! You cant compare one piece of jewelry to another, and you cant try it on until after you've paid for it. If you dont fall in love with it, you have to spend more time and risk in shipping it back to the seller, and hope that you get a prompt refund.

All of this made me think: There has to be a better way!

  Facet & Co. was founded with the belief that jewelry is personal, so buying, selling or repairing it should be too!

About Us

Above and Beyond Quality


Are you tired of stunning, but flimsy pieces? Beauty may be in the eye of the beholder, but quality should never be a compromise. No matter what type of jewelry you're looking for, I guarantee durability. I design well-built jewelry so you can focus on looking good!

Cultivating Sparkling Relationships


During your search for the perfect gemstone or setting, I pledge to help you through the process. I'm not interested in just selling you jewelry. As your Personal Jeweler in Virginia City, I'm interested in developing a professional relationship that lasts for years to come.

My Promise


I promise to treat my customers with the honesty and respect they deserve. I  pride myself on the quality of my jewelry and want clients to feel the same pride when wearing the glimmering pieces we have selected.

Contact Me

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Facet & Co.

A Personal Jeweler